Marketing Strategy NMIMS Assignment Dec 2019 by MBA ASSIGNMENT SOLUTIONS

Mr. Prakash (July-2017 से पंजीकृत) ने 2324 दिन पहले इस विज्ञापन को पोस्ट किया था और पिछली बार 1873 दिन पहले वेबसाइट के माध्यम से अपडेट किया गया था और 90 यूज़र्स में से 2 यूज़र्स ने इस विज्ञापन के लिए आवेदन कर लिया है, जिन्होंने ने अभी तक Clickindia पर इस विज्ञापन को देखा है

Marketing Strategy

1. Tata Starbucks is a 50:50 joint venture between Starbucks and Tata Global Beverages TGBL in India. Tata Starbucks opened its first store in India in Oct-2012, and as of Aug-2019 had c. 157 stores in India. &ldquoOur continued growth in top line and sensible approach towards expansion will help us achieve break-even by March 2020. Coffee business in India is growing substantially. The coffee culture is being spearheaded by millennials, upwardly mobile and people who travel and understand brand. Two years ago, we set up 25 stores in a year. During last fiscal 2018-19 we added 30 stores. This year we will beat that number substantially and by end of March 2020, we will have added many more stores than we added in the past.&rdquo &ndash NavinGurnaney, CEO, Tata Starbucks source: The Hindu BusinessLine, 7-Aug-2019. Tata Starbucks achieved sales of c. INR 442 crores in the financial year ending Mar-2019 source: the Hindu Business Line, 7-Aug-2019. You work as a Marketing Strategy consultant provide recommendations regarding growth strategy to help Tata Starbucks increase the sales 5 times by Mar-2024 relative to sales in financial year ending Mar-2019.

2. Founded in 1946, and incorporated in 1958 in Japan, Yonex www.yonex.com is a well-known brand and manufacturer of sports equipment for badminton, tennis, etc. Inspired by the success of PV Sindhu and SainaNehwal in international badminton tournaments, Prakriti, a first generation entrepreneur founded &lsquoABC&rsquo in 2019 with a vision to build the first Indian billion-dollar brand in sports equipment and related products/services, and become No. 1 brand in the category in India by 2025. Prakriti has hired you as a consultant review and analyse the Marketing Strategy of Yonex and its competitors in India, and provide recommendations on Segmentation, Targeting and Positioning Marketing Strategy for ABC in badminton rackets category.

3. Colgate-Palmolive India Ltd. hereafter referred to as Colgate achieved sales of c. INR 4,500 crores in FY 2019, having grown at a compounded annual growth rate CAGR of c. 4.5% since FY 2014. Pacol, an entrepreneur, is planning to build INR 1,000 crores in sales brand &lsquoPacol&rsquo by FY 2025 in the Oral Care products category in India, and has hired you as a Marketing Strategy consultant. Review and analyse Colgate&rsquos Marketing Strategy in India.

a. Explain various stages and their characteristics in industry life cycle, with specific comments regarding the current stage of Oral Care products industry in India.

b. There are 5 key themes/ ways to identify competitive advantages for a brand/ differentiate from other brands, as a part of differentiation and positioning strategy explain these with suggestions/examples in context of &lsquoPacol.