*यह विज्ञापन बहुत समय पहले पोस्ट किया गया था और इसके सक्रिय होने में संदेह है। इस विज्ञापन को अब तक उपयोगकर्ता द्वारा हटाया भी नहीं गया है , कृपया अपने विवेक का प्रयोग करें।.
Marketing Research NMIMS Assignment Dec 2019 byMBA ASSIGNMENT SOLUTIONS
मूल्य- ₹ 250
मूल्य- 250
Mr. Prakash (July-2017 से पंजीकृत) ने 2324 दिन पहले इस विज्ञापन को पोस्ट किया था और पिछली बार 1871 दिन पहले वेबसाइट के माध्यम से अपडेट किया गया था और 171 यूज़र्स में से 1 यूज़र ने इस विज्ञापन के लिए आवेदन कर लिया है, जिन्होंने ने अभी तक Clickindia पर इस विज्ञापन को देखा है
विवरण
Marketing Research
1. As a researcher, you need to study how many kirana stores in Mumbai sell tomato ketchups of the Nestle Maggi brand. Which non-probabilistic sampling method would you use to complete your research. Also state the reasons behind choosing that method. Also explain as to how will you proceed ahead with choosing the areas/ localities in Mumbai to conduct your research along with timelines.
2. You are the Head of a Market Research Organization. Your FMCG client has recently introduced &ldquoDigest Healer,&rdquo a new type of biscuit that contains ingredients that are meant to be good for Diabetic patients. The FMCG company wants to understand how customers are reacting to their recently launched biscuit. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the FMCG client.
3. You have been recently appointed as a &ldquoNew Product Development&rdquo Head for a South Indian fast food retail chain conglomerate named as &ldquoGujarat is Great&rdquo which operates in Western & Southern India regions only. You have been asked to develop 2 new innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products.
b. Is there a need to conduct Test Marketing If Yes or No, please state your reasons to support your answer.
