BeatO - Client Relationship Management Role - Marketing (1-3 Yrs) Gurgaon/Gurugram (Online/Digital Marketing) by BEATO

Updazz.com (July-2017 से पंजीकृत) ने 13 दिन पहले इस नौकरी को पोस्ट किया था

1. Campaign Planning :- Execute a well-thought-out CRM channel campaign calendar for web push, app push, SMS, email, WhatsApp, nudges, and in-app notifications.- Execute campaigns for different business units, referrals, new product launches, and sales promotions.- Thoughtfully segment the user base using RFM segmentation and design targeted CRM campaigns for different segments.2. Target Setting :- Follow the established ground rules for the frequency of user targeting.- Create a comprehensive framework for campaign flows and frequency.- Set and achieve targets as per different business verticals revenue targets, referral and repeat revenue, directly attributable to CRM efforts.3. Metrics Improvement :- Improve engagement metrics such as open rate and click-through rate (CTR).- Enhance attributed revenue through effective CRM campaigns.- Conduct experiments with campaign elements, including vernacular, content types (subject lines, copies), and creatives.4. Channel Optimization :- Improve channel efficacy and reduce un-subscription rates.- Monitor and enhance CTR, and engagement health.- Stay updated on and adopt new product features from CRM tools like Moengage, Webengage, Clevertap, etc.5. Creative Management :- Handle creative requirements and collaborate with the creative and content team.- Ensure high-quality, engaging creatives and content for all CRM campaigns. (ref:updazz.com)

Payroll Type : Permanent