Senior Manager - Performance Marketing (8-12 Yrs) Delhi (Online/Digital Marketing) by MNR SOLUTIONS

Updazz.com (July-2017 से पंजीकृत) ने 13 दिन पहले इस नौकरी को पोस्ट किया था

We are seeking an experienced Sr. Manager of Performance Marketing to lead our digital advertising efforts in the education/EdTech sector. The ideal candidate will have a proven track record in developing and executing performance marketing strategies that drive growth and maximize ROI. You will oversee a team of marketing professionals and collaborate with cross-functional teams to enhance our brand presence and achieve business objectives.Key Responsibilities:- Develop and execute comprehensive performance marketing strategies across various digital channels, including search, social media, display, and affiliate marketing.- Analyze campaign performance data to identify trends, insights, and opportunities for optimization, ensuring that all marketing activities align with overall business goals.- Lead the planning and budgeting for performance marketing campaigns, ensuring effective allocation of resources for maximum impact.- Manage and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.- Collaborate with product, sales, and content teams to develop targeted marketing campaigns that resonate with the audience and drive conversions.- Stay updated on industry trends, emerging technologies, and competitive landscape to inform marketing strategies and tactics.- Prepare and present performance reports to senior management, demonstrating the impact of marketing initiatives on overall business performance.- Optimize the customer journey and user experience to enhance conversion rates and drive customer retention.Key Skills:- Proven experience in performance marketing and digital advertising within the education or EdTech industry.- Strong analytical skills with the ability to interpret data and make data-driven decisions.- Proficiency in using marketing analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to measure and optimize campaign performance.- Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.- Experience with A/B testing and other optimization techniques to improve campaign performance.Qualifications:- Bachelor s degree in Marketing, Business Administration, or a related field.- A Master s degree is a plus.- 8-12 years of relevant experience in performance marketing or digital advertising. (ref:updazz.com)

Payroll Type : Permanent