Executive - Trade Marketing - FMCD (3-10 Yrs) Hyderabad/Chennai/Thane (Marketing/PR/Advertising) by MAVENSWORLD TRAINING ADVISORY SERVICES PVT LTD

Updazz.com (July-2017 से पंजीकृत) ने 6 दिन पहले इस नौकरी को पोस्ट किया था

Job Description: Trade Marketing - BTLCompany : A leading manufacturer of Consumer DurablesLocation: Thane, Hyderabad, ChennaiWork Schedule: 6 Days, Work from OfficeRole Overview:- We are seeking a dynamic and results-driven Trade Marketing Specialist - BTL to join our team.
-This role will focus on planning and executing Below-The-Line (BTL) trade marketing strategies to strengthen brand presence and drive business growth.
-The ideal candidate will bring expertise in trade marketing, vendor management, and market analysis to deliver impactful campaigns.Key Responsibilities:Trade Marketing Strategy:- Develop and implement BTL marketing initiatives tailored to specific regions to enhance product visibility and sales.- Collaborate with sales teams to design trade campaigns aligned with business goals.Vendor Management:- Identify, onboard, and manage external vendors to ensure timely and quality execution of BTL activities.- Negotiate contracts, monitor performance, and ensure cost-effectiveness in all vendor-related engagements.Market Analysis and Competition Benchmarking:- Conduct thorough market research to understand customer preferences, competitor activities, and market trends.- Use data insights to benchmark against competitors and recommend strategies to stay ahead.Campaign Execution:- Plan and execute promotional events, product activations, and other BTL activities to engage target audiences.- Monitor campaign performance and provide detailed post-event analysis with actionable insights.Stakeholder Management:- Build and maintain strong relationships with internal teams, external partners, and key stakeholders to ensure seamless campaign execution.- Act as a liaison between sales, marketing, and third-party vendors.Budget Management:- Oversee budget allocations for BTL activities and ensure cost efficiency without compromising quality.Key Skills and Qualifications:- Proven experience in trade marketing and BTL activities.- Strong expertise in vendor management and negotiating with third-party providers.- Ability to conduct market analysis, understand consumer behavior, and benchmark against competitors.- Excellent stakeholder management skills with the ability to work collaboratively across teams.- Strong analytical skills and a data-driven approach to decision-making.- Effective communication and organizational skills.Preferred Qualifications:- Bachelor s degree in Marketing, Business Administration, or a related field.- 3 years of experience in trade marketing or a similar role.- Experience in FMCG, FMCD, Retail, or Consumer Goods sectors is a plus. (ref:updazz.com)

Payroll Type : Permanent