Yoga Bars - Executive - Shopper Marketing (1-2 Yrs) Bangalore (Marketing/PR/Advertising) by YOGA BAR

Updazz.com (July-2017 से पंजीकृत) ने 2 दिन पहले इस नौकरी को पोस्ट किया था

Job Description: Sopper Marketing Executive Responsibilities: - Ensures GTM planning and execution, A and SP management, building categories in MT, and working closely with MT customers to build brand/category basis shopper insights.
-Responsible for revenue, growth, demand planning and business development for set of categories.
-Work closely with marketing team on understanding categories, Vendors, consumer and shopper insights, channel plans and brief on shopper and retail expectations/opportunities.
-Develop a joint brand-channel activity calendar for building the categories.
-Design and execute Go To Market (GTM) strategy for new launches/re-launches/vendor management activities.
-Develop and execute vendor Management in close coordination with KAMs, Ops teams.
-Developing visibility elements for the channel by understanding brand levers, customer needs, and terms of trade; and leading execution of the same.
-Work closely with MT customers, Key account managers and Ops team (area heads) to understand shopper, field and retail levers.
-Provide adequate data and market intelligence to key accounts to meet the Joint Business Plan.
-Joint work with customer category managers, marketing team, insights team, to understand and build on shopper insights and bring out opportunities.
-Assess potential for special packs and work on the development of the same with the cross- functional team.
-Work on shopper insights-led category management.
-Work on projects to lead innovation in channel: product mix (combos), promotions, visibility, systems and processes, and channel activations.
-Research and data analysis on offtake data, shopper retail data, nielsen etc.
-Lead insights into action.
-Promotion and A and SP Management.
-Design shopper promotion along with KAM and Ops.
-Responsible for A and SP/spends management for the set of categories.
-Stringent check and tracking of the same.
-ROI check and pre-post evaluation of spends, promotions, visibility and activations.
-And recommend improvement to aid higher returns and shopper-category impact. Qualification: - MBA (Specialization in Sales and Marketing).
-Experience: 1-2 years (of channel experience, prior experience in trade marketing/key account management). (ref:updazz.com)

Payroll Type : Permanent