Manager - Performance Marketing - Investment Products (5-7 Yrs) Mumbai/Navi Mumbai (Online/Digital Marketing) by ARVOG

Updazz.com (July-2017 से पंजीकृत) ने 21 घंटे पहले इस नौकरी को पोस्ट किया था

Job Title: Performance Marketing Manager - Investment ProductsLocation: Mumbai, IndiaCompany: Augmont Gold For AllWebsite: https://www.augmont.com/About the Role:We are seeking a highly motivated and data-driven Performance Marketing Manager to join our team. As a Performance Marketing Manager, you will be responsible for driving growth and maximizing return on investment (ROI) through the strategic planning, execution, and optimization of performance-based marketing campaigns for Augmont. You will work closely with Brand Management team & cross-functional teams to develop and implement effective marketing strategies that align with our business objectives.Key Responsibilities:- Implement lead generation digital marketing strategies to create a steady pipeline of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).- Execute, monitor and analyse lead generation metrics to ensure performance marketing efforts are yielding desired results.- Utilize data-driven insights to optimize performance marketing strategies and improve ROI.- Understand the best suitable medium and implement digital marketing campaigns on Google, Meta, Twitter, YouTube, and LinkedIn to improve footfalls on website, mobile app in stores.- Develop and implement SEO strategies to improve organic search rankings and drive website traffic.- Develop and execute comprehensive performance marketing strategies across various channels, including paid search, social media advertising, display advertising, and email marketing- Maintain & monitor the entire consumer journey funnel- Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others to drive traffic, leads, and conversions.- Analyze campaign performance data to identify trends, optimize campaigns, and measure ROI.- Conduct A/B testing and experimentation to improve campaign effectiveness and conversion rates.- Collaborate with the marketing team to develop and execute integrated marketing campaigns.- Stay up-to-date with the latest trends and technologies in performance marketing.Key Metrics:- Quality Leads Generated by performance marketing- Monitor of website Traffic and Conversion Rates- Reporting & optimization of campaigns- SEO & SEM knowledgeKey Leadership Competencies:- Critical:- Deep business understanding.- Strong judgment.- Designing for scale.- Hands-on knowledge of all latest performance marketing tools & dashboards- Content and campaign management- Important:- Building alignment.- Tracking and course correction.- Execution planning.Knowledge and Experience Required:- 5 years of experience in performance marketing, with a focus on B2B, B2C, and B2B2C lead generation.- Proven track record of developing and executing successful digital marketing strategies.Reporting To:- Head of MarketingApplication Process:Interested candidates are invited to send their resume and cover letter with the subject line Application for Performance Marketing Manager - Investment Products . (ref:updazz.com)

Payroll Type : Permanent