OYO Rooms - Associate/Manager - Customer Relationship Management (2-4 Yrs) Gurgaon/Gurugram (Online/Digital Marketing) by OYO ROOMS

Updazz.com (July-2017 से पंजीकृत) ने 12 दिन पहले इस नौकरी को पोस्ट किया था

- Develop and execute end-to-end email marketing, App push, WhatsApp, SMS campaigns, including planning, content creation, testing, deployment, and analysis.
-Manage and optimize our CRM system to ensure accurate customer data, segmentation, and targeting for personalized communication.
-Design and implement customer journeys and automated workflows to nurture leads and conversions and enhance customer retention.
-Collaborate with cross-functional teams to align email, web push, WhatsApp, SMS and app push marketing strategies with overall marketing objectives.
-Conduct A/B testing for email and app push campaigns to optimize performance and ensure continuous improvement.
-Monitor and analyze key performance metrics, providing insights and recommendations for enhancing campaign effectiveness.
-Stay updated on industry best practices, trends, and technologies CRM.
-Collaborate with the design team to create visually appealing and effective email templates. Work Experience: - 2-4 Years of relevant experience in CRM for a digital business.
-Bachelor s degree in marketing, Business, or a related field.
-Customer-centric mindset and eye for detail is a must.
-Working knowledge of atleast one campaign management tool: MoEngage, CleverTap.
-Understanding of GDPR and other email marketing regulations is an added advantage.
-Strong analytical skills with the ability to interpret data and extract actionable insights.
-Experience in managing the digital portfolio for a hospitality business is a plus (ref:updazz.com)

Payroll Type : Permanent