SplashLearn - Senior Associate - Performance Marketing - Apple Ads (3-5 Yrs) Gurgaon/Gurugram (Content/Design) by SPLASHLEARN

Updazz.com (July-2017 से पंजीकृत) ने 3 दिन पहले इस नौकरी को पोस्ट किया था

We are looking for an Apple Ads (earlier known as Apple Search Ads or ASA) expert who can plan, execute, analyse, and manage high-impact user acquisition campaigns for SplashLearn s multiple iOS apps with end-to-end ownership.Responsibilities- Plan and execute an efficient marketing strategy and the roadmap to bring growth in user acquisition from the ASA channel.- Analyse the channel performance across various dimensions (e.g. segment, campaign, ad group, keyword, match type, etc) and metrics (e.g. TTR, CPT, CPI, etc.), and derive actionable insights.- Manage and optimize the campaigns to deliver growth in new users and a positive ROI through efficient CAC(customer Acquisition cost).- Take initiatives for conversion rate optimization and funnel improvement.- Implement automation and develop processes / SOPs to enhance execution efficiency and simplify performance reporting.- Regularly experiment with creatives, analyse the performance, check for competitors creatives, and drive insights.- Collaborate with the Product, Analytics, Tech, and Creative teams to bring new growth through funnel improvement, efficient data tracking, and data-driven creatives.- Stay updated with the latest trends, tools, and technologies around ASA and performance marketing.Qualification & Experience- Bachelor s degree in engineering, marketing, or a related field. MBA in marketing is a plus.- 3-5 years of experience in app marketing and at least 2 years of experience in managing ASA.- Knowledge of ASO, along with ASA, is a plus.- Good knowledge of creatives, e.g. ASO screenshots, App icon, Custom Product Pages (CPPs) for ASA.- Must be good at data analytics, i.e. reporting & analysing the performance, deriving insights and action items.- Knowledge of BI tools (e.g. Looker, Tableau) is a plus.- Should have hands-on experience with App marketing tools (e.g. Splitmetrics, Mobile Action, or similar)- Basic knowledge of MMPs (Adjust/Singular/Appsflyer) and Apple s SKAN landscape.- Prior experience in the Kids/Education category or the US market is a plus.- Knowledge of Apple policies, e.g. ATT, and government regulations around data tracking (e.g. COPPA, CCPA in the US) is a plus. (ref:updazz.com)

Payroll Type : Permanent