Director - Brand Marketing - Media & Entertainment (8-12 Yrs) Noida (Marketing/PR/Advertising) by NA

Updazz.com (July-2017 से पंजीकृत) ने 1 दिन पहले इस नौकरी को पोस्ट किया था

A media & entertainment firm that provides a Premier entertainment platform covering India s regional cultures has an extensive library of original stories in shows and movies(multiple languages). This entertainment platform serves as a multi-cultural-award-winning platform that is committed in bringing the best in regional entertainment, stories from heartland delivered to consumers via phones. Currently, the firm is on the search of Director - Brand Marketing and the job details are given below.Job Role/Position: Director - Brand MarketingIndustry - Media and EntertainmentFunction - MarketingWork Location - NoidaWork Mode - ONSITE (Workdays - 5 days a week)Qualifications:- GraduationRequired Work Experience:- 8-12 years Salary Range: INR 45-50 Lakhs/YearAge Limit - 40 yearsRequired Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand GovernanceDescriptionRole Overview (Non-Negotiable)This role is the custodian of company s brand meaning, voice, and long-term equity. The Director - Brand Marketing owns the master brand and its child brands, ensuring the company scales nationally while preserving cultural depth, authenticity, and emotional consistency. You own brand meaning, not just marketing output.What You Own- Brand positioning, narrative, and long-term brand truth- Brand tone, voice, and cultural posture- Earned media, social brand voice, and PR narratives- Final authority on how the company shows up across all channels- What the brand amplifies-and what it consciously avoidsKey ResponsibilitiesBrand Strategy & Positioning- Define and evolve company s core positioning as the platform for India s regional cultures- Own master brand architecture across regions, IPs, and markets- Protect the red thread connecting cultures without dilution or tokenism- Act as final brand gatekeeper across product, content, marketing, partnerships, and PREarned Media & Brand Voice- Own brand social handles, PR, and cultural conversations- Act as Editor-in-Chief of company s public voice- Ensure social presence feels cultural, not promotional- Exercise judgment on public engagement vs. silenceIntegrated Brand Campaigns- Lead brand strategy for flagship launches, regional expansion, and national moments- Ensure every campaign has a strong idea, emotional depth, and scalability- Align brand equity with performance marketing without short-term erosionCreative Direction & Governance- Set creative standards for visual identity, copy, and storytelling- Ensure respectful, non-stereotypical representation of regional cultures- Build brand guardrails that protect meaning without limiting creativityCross-Functional Leadership- Work closely with Content, Performance, Product, and CRM teams- Act as the brand conscience-calling out dilution or short-termism when neededThis Role Is NOT For- Social media managers or execution-only marketers- Brand marketers without commercial accountability- Candidates who see brand and performance as opposing forces- Candidates dependent on large teams or budgets to create impactMandatory Requirements for Candidates- 8 years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.- Experience working on or scaling meaningful consumer brands (media/entertainment preferred)- Must have owned brand meaning, not just executed campaigns- Must have launched or scaled a brand platform, not only shows or campaigns- Prior ownership of earned media, social brand voice, and PR- Fluent Hindi is mandatory- Exposure to regional cultural contexts is a strong advantage- OTT experience is a plusNeed candidate who have work experience the following Companies ONLY:- Netflix India- Spotify India- Hoichoi- Aha- TVF- Tata Tea- Surf excel- Fevicol- Amul- ITC- Asia Paints- Britania- CRED- Zomato- Dunzo- Swiggy- Meesho- ZeptoPS:- Only those who meet the job criteria specified in the job description and satisfy the mandatory requirements for the job role, are required to apply. (ref:updazz.com)

Payroll Type : Permanent