Infinity Learn - Brand Manager - Product Marketing (4-8 Yrs) Hyderabad (Marketing/PR/Advertising) by RANKGURU TECHNOLOGY SOLUTIONS PVT LTD

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Brand Manager - Sri Chaitanya Meta App (Adoption, Usage & Engagement)- Location: Hyderabad - Company: Infinity Learn by Sri Chaitanya - Experience: 4-8 years - CTC: Market competitive (based on experience & interview performance)About the Role:Infinity Learn is hiring a Brand Manager to drive adoption and engagement for the Sri Chaitanya Meta App & Meta Jr. App. Your goal is to make Meta the default daily learning companion for students-improving activation, retention, repeat usage, and advocacy across grades and branches.Key Responsibilities:Internal Positioning & Messaging:- Build value propositions for students, parents, and teachers- Create RTBs, proof points, objection handling, demo scripts, FAQ kitsAdoption Funnel Ownership:- Manage the full in- ecosystem lifecycle:- Eligible - Install - Login success - Parent linking - Activation - D7/D30 retention- Diagnose & fix friction points (OTP issues, login failures, onboarding gaps)Lifecycle Engagement & Habit Programs:- Create onboarding journeys, nudges, reminders, streaks, weekly rituals- Run engagement campaigns like Revision Sprint, Test Analysis Week, Daily Practice StreakBranch & Teacher Adoption System:- Build Meta- in- Classroom Playbooks- Enable training for principals, teachers, coordinators- Establish branch- level rituals & accountability systemsMeasurement & Governance:- Build branch- wise scorecards (activation, retention, teacher usage, parent engagement)- Conduct leadership reviews & implement improvement plans- Run Voice- of- Customer loops to inform product support teamsSkills & Tools Required:- Strong in funnels, cohorts, retention levers, and A/B tests- Comfortable with analytics CRM tools like: - Firebase, Mixpanel, CleverTap, MoEngage, WebEngage- Excellent communication & cross- functional collaboration skillsHow to ApplySubject: Meta Brand Manager | Your NameEqual Opportunity StatementInfinity Learn is an equal opportunity employer and welcomes applicants from diverse backgrounds.- Industry: E-learning- Employment Type: Full-time (ref:updazz.com)

Payroll Type : Permanent