Performance Marketing Specialist - BFSI (3-5 Yrs) Gurgaon/Gurugram (Marketing/PR/Advertising) by NA

Updazz.com (July-2017 से पंजीकृत) ने 18 दिन पहले इस नौकरी को पोस्ट किया था

A reputed digital advertising agency that provides performance marketing services across various industry domains is looking to hire a Performance Marketing Specialist. The job details are given below.Job Role/Position: Performance Marketing AnalystIndustry - Digital MarketingFunction - MarketingWork Location - GurgaonWork Mode - ONSITE (Workdays - 5 days a week)Qualifications:- GraduationRequired Work Experience:- 3-5 years Salary Range: INR 11-14 Lakhs/YearAge Limit - 30 yearsRequired Skills: Meta & Google Ads Expertise, Finance & Crypto Advertising Knowledge, Advanced Tracking & Attribution Skills, High-Budget Performance Management, Data-Driven OptimizationAbout the Company- Fast-growing digital advertising agency based in Gurugram.- Specializes in performance-driven campaigns across fintech, gaming, crypto, and D2C segments.- Combines creativity with strategic thinking to drive measurable business outcomes.- Fosters a culture of ownership, innovation, and data-backed execution.Role Overview- Full-time, on-site role focused on planning, executing, and optimizing performance marketing campaigns for Finance and Crypto clients.- Involves end-to-end campaign management across Meta (Facebook/Instagram) and Google Ads platforms.- Highly analytical role requiring expertise in campaign tracking, optimization, and policy compliance specific to the financial/crypto vertical.- Ideal for professionals who enjoy working in fast-paced, ROI-driven environments with direct ownership of budgets and performance.Key Responsibilities- Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube, Discovery) campaigns for Finance/Crypto clients.- Handle daily campaign optimization, A/B testing, audience segmentation, and conversion tracking to maximize ROI.- Work on landing page CRO, creative feedback, and pixel/postback integrations (via Google Tag Manager, API conversions, etc.).- Create and monitor ad funnels for lead generation (Click - Lead - FTD).- Analyze and report campaign performance using tools like Google Analytics, Meta Business Suite, and Looker Studio.- Stay updated with ad policy changes in the Financial/Crypto segment and ensure campaign compliance.- Collaborate closely with design and strategy teams to ideate and refine high-performing creatives and ad copies.- Manage monthly budgets in the range of - 20-50 lakh with effective spend allocation and performance tracking.What the Company is Looking For- 3 years of experience managing Meta and Google Ads campaigns within the Finance and Crypto sectors.- Strong understanding of advertising policies and compliance requirements for financial promotions.- Hands-on expertise in CPC, CPM, CPA, and ROAS optimization.- In-depth knowledge of pixels, S2S tracking, CRM postbacks, and campaign attribution models.- Analytical and data-driven mindset with proficiency in Google Sheets/Excel for performance reporting.- Excellent communication and presentation skills.- Certification in Google Ads or Meta Blueprint will be an added advantage.Why to Join this Company- Opportunity to work with global Finance and Crypto brands.- Be part of a fast-scaling, performance-driven digital agency.- Real ownership of campaigns with exposure to large-scale budgets and global ad ecosystems.- 5-day work week with flexible hours, paid time off, and holidays.- Access to cutting-edge ad tools, learning opportunities, and a fast-track growth culture.- Vibrant, collaborative, and growth-oriented work environment.Mandatory Requirements for Candidates- Need candidate having experience in Finance or Crypto Industry Only.- Candidate having experience in Finance or Crypto in Agencies will work for this role.- Proven experience managing campaigns on both Meta and Google Ads (Search and Display).- Minimum 3 years of experience working on Finance and Crypto brands.- Experience handling a monthly ad budget of at least - 20 lakhs.- Strong understanding of the domestic market in the Finance and Crypto space.- Candidate must have hands-on experience in developing and executing strategies from scratch.PS:- Only those who meet the job criteria specified in the job description and satisfy the mandatory requirements for the job role, are required to apply. (ref:updazz.com)

Payroll Type : Permanent