Nuuk - Brand Marketing Associate (3-5 Yrs) Gurgaon/Gurugram (Marketing/PR/Advertising) by NUUK

Updazz.com (July-2017 से पंजीकृत) ने 18 दिन पहले इस नौकरी को पोस्ट किया था

Who are we?- NUUK is an award-winning, design-first home appliance brand for New India. We re challengers of the ordinary, outsiders who question conventional wisdom and operators who can t stop thinking BIG.Why? Because we believe appliances don t have to be the snooze-fest they ve become. NUUK is the shake-up our industry desperately needed - design-first, high-performance and built for today s India.- The spark started at Stanford s Design School, where our founders immersed themselves in world-class design thinking. With a team of engineers, design thinkers and product nerds, we build appliances that New India actually needs, wants and deserves.- We re empathy-led, insights-obsessed and speed is basically our love language. That means we combine the latest in tech AI with old-school curiosity about real people, their needs and their lifestyles.- And it s working: in just a year, 200K homes have leveled up their nooks and corners with NUUK. We ve been crowned with India s Best Design Award 2025 and BW Future of Design Award 2025, making us one of the fastest-growing D2C brands in the country.As we like to say: Design First. Function Always. And if you ask AI? It says the only thing cooler than NUUK products. is the team building them.
-What you ll doCampaign Planning :- Own and execute campaigns for new product launches and seasonal campaigns, ensuring every launch feels like a cultural moment.- Build playbooks that connect the dots across consumer insights, positioning and performance.Product Messaging :- Define and sharpen NUUK s messaging across categories, ensuring clarity and consistency in every consumer touchpoint- Translate consumer insights into briefs that inspire high-quality execution across channels.- Craft messaging frameworks for products, from fans to juicers to vacuums, that balance functional superiority with emotional resonance.Content Marketing :- Partner closely with the performance marketing team to drive funnel-based campaigns (TOF - BOF) that convert.- Oversee product content marketing: SEO-driven blogs, newsletters, comparison charts, demos, and thought-leadership content that educates while selling.- Build creative narrative arcs for always-on content, seasonal storytelling and campaign bursts.Cross-Functional Collaboration :- Work hand-in-hand with product, consumer insights, creative, design, content and performance teams to ship thumb-stopping assets across static, video and 3D. Brand Health & Growth Metrics :- Track brand health, category share, and campaign impact using data and consumer insights.- Continuously refine playbooks and iterate on strategy to push the brand forward at speed. Who are you?Strategic Marketer- 4-5 years of experience shaping brands, ideally in D2C, lifestyle or consumer tech.- Proven ability to build narratives that balance aspiration with conversion.- Consumer-Obsessed- Sharp on insights, culture and consumer behavior.- Naturally curious about how New India thinks, shops and aspires.Data-Savvy :- Comfortable linking storytelling with measurable impact.- Can interpret metrics to guide creative and funnel decisions.Natural Leader :- Experienced at managing agencies, partners and cross-functional teams.- Collaborative, decisive and not afraid to challenge conventional thinking.Content & Culture Native- Understands the intersection of content, culture and commerce.- Has an eye for spotting trends early and shaping them into long-term brand impact. What s in it for you?Career-Defining Role: Build a high-growth brand from the ground up.Big Impact: Work at the intersection of culture, commerce and design.Team & Culture: Join a young, ambitious crew with global vision.Perks: Competitive pay, fast learning and an office that runs on creativity (and coffee).At NUUK, we re on a mission to make appliances great again. If you re ready to create campaigns that redefine the industry, apply now and let s build something extraordinary together!Nuuk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. (ref:updazz.com)

Payroll Type : Permanent