Alaan - Senior Specialist - Search Engine Optimization - B2B SaaS Vertical (3-7 Yrs) Bangalore (Online/Digital Marketing) by ALAAN

Updazz.com (July-2017 से पंजीकृत) ने 15 दिन पहले इस नौकरी को पोस्ट किया था

About the Role- We re looking for an SEO - Senior Specialist to build Alaan into the go-to knowledge repository for corporate finance teams across the GCC, and ultimately drive revenue pipeline for the company- This role goes far beyond rankings or traffic. You will own Alaan s organic discovery strategy end-to-end across search engines (SEO) and answer engines (AEO) such as ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms.- You will define the strategy, build the systems, and ensure execution while also holding a high bar for content quality and usefulness. The goal is to publish deeply helpful, accurate, and authoritative content that finance leaders actually trust and use.- This is a high-ownership role for someone who enjoys thinking in systems, cares deeply about content quality, and wants to shape how an entire category learns and makes decisions.What You ll Do :1. Own SEO & AEO Strategy End-to-End :- Build and execute an SEO strategy that makes Alaan the default resource destination for corporate finance teams in the GCC- Own Answer Engine Optimization (AEO) ensuring Alaan content is surfaced, cited, and referenced across AI-powered platforms like ChatGPT, Gemini, Perplexity, and emerging answer engines- Define how content should be structured, written, and maintained to perform across both traditional search engines and AI answer engines- Continuously adapt strategy based on algorithm updates, SERP changes, and evolving LLM behavior2. Build a World-Class Corporate Finance Content Repository :- Own topic and keyword strategy across corporate finance, including spend management, cards, AP/AR, controls, compliance, and GCC-specific finance nuances- Partner with content agency to produce high-quality, practitioner-first content not generic SEO articles- Ensure content is accurate, practical, and decision-oriented, similar to best-in-class content from companies like Ramp and Brex- Decide what to create, refresh, consolidate, or retire based on usefulness and impact3. Ensure Content Quality, Trust & Search Readiness- Set clear standards for content depth, structure, intent-matching, and internal linking- Review and guide content to ensure it is:- Genuinely helpful to finance professionals- Optimized for featured snippets, summaries, and AI extraction- Aligned with Alaan s brand, tone, and credibility- Own information architecture and topical authority across the site4. Technical & On-Page SEO Ownership :- Own technical SEO fundamentals including crawlability, indexing, site structure, and Core Web Vitals- Work closely with webflow developers to implement fixes and improvements- Ensure pages are optimized for both human readers and machine retrieval- Continuously improve internal linking and schema implementation5. Measurement, Experimentation & Learning :- Track performance across rankings, impressions, traffic, conversions, and downstream GTM impact- Measure and improve AI visibility, citations, and answer presence- Run structured experiments on page formats, templates, schema, and AEO-specific optimizations- Share clear insights and recommendations with growth and leadership teams6. Conversion & Engagement Optimization- Understand how users interact with organic landing pages - from discovery to action (e.g., form fills, clicks, signups, time on page)- Use data (analytics, heatmaps, session behavior) to identify friction and optimization opportunities- Develop and prioritize hypotheses to increase engagement and conversion on SEO-driven pages- Plan and execute small experiments (A/B, content variations, CTAs, UX tweaks) with support from design/engineering- Track outcomes, generate insights, and implement winning iterations- Align CRO learnings back into SEO/AEO strategy to refine keyword/topic prioritization and content formats7. Cross-Functional Collaboration :- Work closely with Growth, Product Marketing, and Sales teams- Align SEO and AEO initiatives with GTM priorities and campaigns- Build repeatable playbooks, documentation, and processes to scale organic growth sustainablyWhat We re Looking ForYou re a Good Fit If You Are:- Search-first and user-obsessed - you deeply understand how finance leaders search, learn, and decide- Structured and analytical - you think in systems, not one-off tactics- Quality-driven - you care more about usefulness and trust than publishing volume- Experiment-oriented - you test, learn, iterate, and improve continuously- AI-curious - you actively explore how LLMs surface, summarize, and cite content- Clear communicator - you can explain strategy, trade-offs, and results crisply- Ownership-driven - you don t just suggest ideas; you drive them to impactRequirements :- 3 Years of hands-on SEO experience (B2B/SaaS/FinTech preferred)- Strong understanding of on-page, content, and technical SEO fundamentals- Experience with tools like Google Search Console,...

Payroll Type : Permanent