Drive Growth With Us Marketing Executive by GS Infotech

Drive Growth with Us Marketing Executive Job Description Duties: Campaign Planning & Execution: To increase customer acquisition, plan and implement extensive inbound and outbound marketing campaigns across print, digital, and experiential media. Social Media & Content Strategy: Manage content calendars, write captivating articles, oversee corporate social media environments, and increase natural community touchpoints. Lead Generation & Performance Monitoring: Start, test, and refine paid digital campaigns through performance marketing channels. SEO & Web Optimization: Track traffic analytics, bounce rates, and conversion targets inside web tracking dashboards while conducting ongoing keyword analysis to increase website organic reach. Marketing Asset Production: Create high-impact marketing materials, such as brochures, landing sites, email templates, and video scripts, by collaborating with graphic designers, video editors, and agencies. Email Marketing & Automation: Create and manage segment-specific email nurturing funnels using automated marketing tools, monitoring click-through and open rates. Focus Skills: MarTech Toolset & Dashboard Agility: Practical knowledge of email automation hubs, CRM, and performance marketing channels. Web Analytics & SEO Competency: The ability to analyze data practically using tools like Ahrefs, Moz, Google Analytics, and SEMrush to inform content strategy. Creative Assets & Design Fundamentals: The ability to quickly make adjustments to assets using web platforms like Canva, Adobe Creative Suite, or WordPress, as well as a basic understanding of layout design. Data Analysis & Spreadsheet Mastery: Advanced proficiency with MS Excel to assess marketing expenses and conversion rates using pivot tables, text filtering, and sorting structures. Apply now to become an integral part of our growing team With Regards, HR - Maria