Assistant Manager/Manager - Retention Marketing (3-6 Yrs) Gurgaon/Gurugram (Online/Digital Marketing) by OTHERS

Updazz.com (July-2017 से पंजीकृत) ने 17 दिन पहले इस नौकरी को पोस्ट किया था

We are looking for a Retention Marketing professional who will own the customer lifecycle post-acquisition. The role focuses on improving repeat purchase rate, customer lifetime value (LTV), and reducing churn through data-driven retention strategies across multiple owned channels.Key Responsibilities:-- Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers- Design and execute email, WhatsApp, SMS, push notification campaigns- Build and optimize customer journeys, cohorts, and segmentation- Improve repeat rate, LTV, frequency, and retention KPIs- Plan and execute loyalty programs, referrals, and win-back campaigns- Collaborate with performance, product, and tech teams for funnel optimization- Analyze customer behavior and run A/B tests for messaging, offers, and timing- Own CRM dashboards and reporting on retention metrics (ref:updazz.com)

Payroll Type : Permanent